Corporate Blogging: A new marketing communication tool for companies

What is Corporate Blogging? A corporate blogging is published used by an organisation to reach its organizational goals. It provides a complete range of hosted, managed or authored blogging solutions for private and public companies.

Corporate blog is useful for a new marketing communication tool for companies. Corporate blogging can help your company feel more human to the world and it is a way for your company to become intertwined with the Internet community. In addition, you could have thousands of people subscribing to your feeds if your corporate blog gains the popularity and this can equate to instant success and popularity of your products. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.

Corporate blogging is a relatively new idea, and the judge is still out on whether it entrust succeed. This delicate marketing mechanism may be the beginning of a new genial of advertising strategy, or it may fizzle out in a matter of months. Many companies are looking for ways to capitalize on the blogging trend, and many of these corporations keep determined that a great way to ride the blogging wave is to keep a blog on their corporate website.

Below are top 10 corporate blog!

Top 10 Corporate blogs
#10: The Otter Group
#9: English Cut
#8: SunBelt Software
#7: GM Fast Lane
#6: Adobe Software
#5: Ask.com
#4: Tom Peters
#3: Yahoo! Search
#2: O’Reilly Radar
#1: Google

There are some links the can provide you more information:
1. Corporate Weblogging
2. Top 8 tips for corporate blogging in 2008

Things to take note to prevent e-auction fraud when a consumer participating in an e-auction

Auction is market mechanism by which buyers make bids and sellers place offers. It is characterized by the competitive and dynamic nature by which the final price is reached. Auctions can rapidly disposal of items that needs liquidation or a quick sale, they offer trading opportunities for both buyers and sellers that are not available in conventional channels and they ensure cautious execution of contracts.

The largest Internet auctioneer is eBay which has introduced several measures in an effort to reduce fraud. Following are the action to prevent e-auction fraud:

User identity verification such in IC number, driver’s license number or date of birth. For example, verified eBay user, the voluntary program, encourages users to supply eBay with information for online verification.Authentication service. It is to determine whether an item is genuine and described appropriately. It difficult to perform because their training and experience, experts can detect counterfeits based on subtle detail.Grading services which is a way to determine the physical condition of an item, such as ‘poor quality’ or ‘mint condition’. Different item have different grading systems.Feedback forum. It allows buyers and sellers to build up their online trading reputations. It provides user with ability to comment on their experiences with other.Insurance policy. For example, eBay offers insurance underwritten, users are covered up to $200, will with a $25 deductible. The program is provided at no cost to eBay user.Escrow services. Both buyers and sellers in a deal are protected with an independent third party. Buyer mails the payment to escrow services which verifies the payment and alerts the seller when everything checks out. An example of a provider of online escrow services is i-Escrow. Non-payment punishment. To protect sellers, a friendly warning for first-time nonpayment. A sterner warning is for second-time offense, with a 30 day suspension for a third offense and an indefinite suspension for a fourth offense.Item verification which is a way of confirm he identity and evaluate the condition of an item. Third parties will evaluate and identify an item through a variety of means. For example, some collectors have their item “DNA tagged” for identification purpose. It provides a way of tracking an item if it charges ownership in future.

Review a local e-commerce site

The Optima Innovations (http://www.optima.com.my/) is one of the e-commerce sites that represent a total web and multimedia agency that helps companies establish,maintain and grow thier presence on the World Wide Web.It helps companies reduce time to web and to address opportunities in the growing Internet world to meet company’s unique requirements. There are four solution included:

• e-Commerce
• Web Site Design
• Web Applications Development
• Interactive Multimedia Design

For e-commerce, there are various strategies that Optima Innovation uses to achieve it such as keyword research, web design, shopping cart, online payment, tracking, traffic generation, and search engine optimization (SEO). All of these can help clients effectively sell their products and services on the internet.

Web Site Design is assist in the client's web site design and development needs,whether that person is starting from scratch or whether already have a web site that needs further improvement. Optimal Innovations also provided a web site design gallery section for some of their past projects which will give some person who interest on it a better ides on how their design will assist for the particular person’s needs.

Web Application Development is to provide clients with reliable and practical solutions. It uses latest web technology. Each web site is unique and able to provide customized solutions to meet the client’s specific requirements. For examples some applications developed by Optima Innovations were Content Management System (CMS), Online Ticketing System (OTS), Forum and others.

Interactive and Multimedia include the multimedia presentations ranging from corporate CD-ROMs, corporate videos, product launch animations, product demos, multimedia shows and rich media advertisement.

Multimedia Development Corporation Sdn Bhd said that there are estimated only 7% of businesses in Malaysia have started online sales. The growing population of online shopping households combined with retailer innovations and site improvements will drive e-commerce to account for an increasing percentage of total retail sales.

A review on a post on legal from my E-Commerce blog

I had reviewed the post ‘UK to get tough with illegal downloader’. These days, people are always downloading copyrighted works like software, music, movies and games. The downloading underground for movies continues to grow. Common knowledge says that downloading copyrighted material is illegal and unethical.

Peer to peer file sharing programs, the most common method of music downloading today, are easily accessible and blur the line between copyright and open source and free material. So, downloader has no way of knowing what music is legal and what is copyrighted. It is practically impossible to enforce a sanction against the downloader.

Many young people see unauthorized music, movies and games are harmless and don’t fully understand its consequences. Illegal downloading presents a serious issue on entertainment industry and can be lead to less earning to the industry every year. By changing the people's behavior could be a welcome boost to the music industry which is going through some very troubled times. Illegal downloads could have negative consequences for your company’s computer. For example, if you use pirated software on your company's computer, the company may be held liable. Malware could be installed on you PC without your knowledge or explicit consent or it could be bundled with a program you intend to download.

UK government is working on a new law to have this illegal downloader's internet connection to be cut off. Under the new proposed new law, action will be taken against the users who use their account to access pirated material by the internet services provider. By this way, illegal downloading can be reduced.