An example of an E-Commerce failure and its causes

is a place whereby buyers and sellers trade almost anything to each other. E-Bay is the world’s online marketplace. Almost every one is familiar with E-Bay because almost everywhere you can see the advertisement for example you can see it when u search around in internet. Even you can know it from your friend and relative. E-Bay is the most popular online marketplace amount all. Even a primary school student knows about it and search around to get what they want. A lot of secondary student try to do some business to earn some pocket money through E-Bay. From the brief definition above, I am sure you can know how powerful and how famous E-Bay world is.

You can access E-Bay website through here !

To be successful everything, there has to work on Marketing, Sales, Quality, Pricing, and Customer Service. However, there also have some reasons why eBay businesses fail.

Here are the top Three reasons why E-Bay businesses fail:

1) Not Accepting Credit Cards Turns Away Bidders
Thousands of bidders worry about Internet fraud. Several studies by eBay and Yahoo have positively concluded that accepting credit cards will increase your auction bids anywhere from 100% to 300%. This is even truer on web site sales, where accepting credit cards can boost sales over 500%! However, the E-Bay does not accepting credit cards payment.

2) Weak Headlines and Poor Auction Description Lose Bids
There are over seven million items listed on eBay every day. Your headline must stand out above the competition to attract bidders. A great headline should contain two key elements: "Key words" that are searchable, and "emotional words" designed to attract attention.Your headline should also include "emotional" words designed to attract a bidder's attention. These words include: new, rare, unique, sexy, secret, unbelievable, super-value, etc. You should not call something "rare" if it is not. But, there are other adjectives that work well in headlines. Besides the emotional words you can use words such as exquisite, charming, wonderful, mint, perfect, clean, superb, etc. Just make sure you are accurate.

3) Poor Images Can Turn Off Sellers
The saying "A picture is worth a thousand words" is never more true than with on-line auctions. Not having a photo of your item will greatly reduce your bids, and lead to unprofitable or unsuccessful auctions. Not only must you have a photograph of what you are selling, the photo must be accurate and revealing.