An example of an E-commerce success and its causes

was launched in 1995. It is an American electronic commerce (e-commerce) company in Seattle, Washington.Amazon.com was one of the first major companies to sell goods by Internet. It is known for its candid reviews and its capabilities for recommending products to its customers. It has come out with the slogan “…and you're done”.

Below are the causes that Amazon.com success in e-commerce

1.A popular feature of Amazon.com is the ability for users to submit reviews to the web page of each product. As part of their review, users must rate the product on a rating scale from one to five stars. Such rating scales provide a basic idea of the popularity and dependability of a product. The review feature is an important and highly influential function for customers and one of the main reasons for Amazon.com success at selling books. As with book reviews anywhere, the buyer must beware that all reviewers have bias. Under normal circumstances, reviews give the reader at least a modest basis for evaluating a given book.

2. Quality is necessary in everyday life and business. Amazon.com "remains the leader among e-tailers" in customer satisfaction according to theAmerican Customer Satisfaction Index's fourth-quarter 2007 survey. The key to Amazon.com's success is a strong focus on customer.Amazon always introduce new and unique products to keep the customers coming back as there is no entry barriers on the Internet. Amazon.com is really strong about thinking about customer need. Amazon.com able offering competitive prices, straightforward web design and friendly interface and convenient payment system to the customer.There are lists millions of unique items in categories such as electronics, kitchen and housewares, books, music, DVDs, videos, photography equipment, toys, software, computer and video games, tools and hardware, outdoor living and wireless products can be choose by the customer.

3. Amazon.com has significantly grabbed the electronic business by selling its online books and now electronic items and other stuff. Nonetheless the effective management and consumer identification in the market lead Amazon.com to achieve tremendous success in the filed of e-commerce. It in true sense made business via Internet a wealthy way to improve profits and increase revenues. The strategy to work better and adopting a strong base of selling products marks Amazon different from the rest of the e-commerce organizations.